Partner with The Red

The Red is an independent newsletter covering power, money, media, and institutions in New York and beyond, published every single morning. It’s part of the daily routine for thousands of New Yorkers who start their day with The Red to understand what’s moving the city: who has influence, where capital is flowing, and what actually matters.
Our readership spans finance, politics, media, real estate, and tech, with a strong concentration in New York City. Readers turn to The Red for original reporting, sharp aggregation, and context they won’t find elsewhere.We work with New York–focused organizations and businesses that want to reach an engaged, city-centric audience through clearly labeled, editorially aligned placements. Partnerships are designed to feel native to the morning read: useful, credible, and relevant - while maintaining strict separation from independent coverage and preserving reader trust.

Audience Snapshot

• Subscribers: 1,200+ and growing rapidly, with sustained day-over-day increases

• Publishing cadence: Seven days a week, every morning at 7:15am EST

• Geography: Overwhelmingly New York City–based, with limited national reach

• Engagement: Strong, consistent open and click-through rates driven by habitual daily readership

Readers include:

• Finance and investment professionals

• Media and communications executives

• Policy, legal, and public-sector operators

• Founders, operators, and senior leadership

Our readers are informed, skeptical, and influence-oriented. The Red is read by people who shape decisions, often before 9 a.m. - and value clarity, restraint, and substance over hype.

Partnership Formats

Newsletter Placement (Three-Edition Package): A clearly labeled partner message integrated into The Red across three consecutive editions.

• Designed to run over multiple mornings to reinforce recall

• Concise copy with logo and outbound link

• Placed within the natural reading flow of the newsletter beneath the heading

• Limited weekly availability to preserve reader experience

This is our standard format and the most effective way to reach readers as part of their daily routine. Best for brand awareness, launches, and sustained visibility among New York–based decision-makers.

Single-Edition Placement (Limited): A one-time partner placement within a single edition of The Red.

• Reserved inventory

• Premium positioning

• Ideal for time-sensitive announcements or moments that require immediacy

Availability is intentionally limited.

Custom & Bespoke Partnerships: Tailor-fit collaborations structured around specific objectives.

• Campaign-based sponsorships

• Special projects, durable partnership, or limited-run series

• Co-branded initiatives aligned with our editorial focus

Use this when standard placements don’t fully capture what you’re trying to do.

Editorial Standards & Fit

All paid partnerships are clearly labeled and distinct from independent reporting. Partners do not influence our editorial coverage outside the scope of the agreed placement.We reserve the right to decline partnerships that are misaligned with our audience or editorial standards. Credibility with readers is non-negotiable.

Get in Touch

If you’re interested in partnering with The Red, please use the form below to share a few details about your organization and objectives. This helps us assess fit and respond efficiently.

[Partnership Inquiry Form →]

For general inquiries or direct outreach, you can also contact us at
[email protected]